I’m a self-proclaimed business nerd. My vacation reads are business biographies. Entrepreneurship podcasts dominate my running playlist. My family won’t shop with me any more - I’m too easily distracted by new products.

This curiosity doesn’t stop at observation—I’m fascinated by what makes businesses tick and how thoughtful decisions can reshape their future. It’s this obsession with unlocking potential that drives me to help teams navigate inflection points—those pivotal moments where a well-thought-out decision can transform the trajectory of a business.

I launched my independent consultancy to help business leaders clarify and implement their brand strategy. With a deep experience bank built from leading brands at world-class companies, I am able to help you crystalize your innovation vision and chart a path to put your strategy into action, aligning your product and marketing with your brand goals.

My approach is collaborative and hands-on, whether I’m facilitating work shops or partnering with your teams directly. My ultimate goal? To open up fresh thinking, create clarity, and deliver solutions that don’t just sit on paper but are embraced and acted upon—because shared accountability is what leads to real outcomes.