Your partner in building what’s next

I help brands find growth opportunities and develop the products, customer experiences, and business models to pursue them.

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When to bring me in

  • Identifying and prioritizing growth opportunities: I connect customer, brand, competitive, and business evidence to uncover opportunities. Together, we assess their potential and decide where to focus and invest.

  • Reexamining your current offering: When customer needs shift or differentiation weakens, I help clarify what needs to change: value proposition, assortment, customer experience, and/or commercial approach.

  • Building new products, experiences, and business models: I help define whom the offering serves, why customers would choose it, and how it strengthens the brand. I work with your team to develop the commercial rationale and a tangible path forward.

Select Experiences

Clarified the customer opportunity and vision for a new digital experience for a food and beverage retailer, including how it could change customers’ understanding of the brand. Developed its business case and pilot scope, and articulated how it could deepen customer understanding.

Defining a new digital customer experience

Connecting a new service to broader growth ambitions

Helped a fashion retailer shape customer experience, commercial economics, and go-to-market choices for a new retail service, connecting its role to broader brand ambitions, business growth, and customer loyalty goals.

Turning customer focus into product priorities

Helped a skincare brand translate a sharper core-customer definition into assortment simplification, product innovation, and marketing priorities.

How I work

I get close to the business and the people working on it. I ask questions, listen carefully, and get up to speed quickly - on the customer, the commercial realities, and what the team is trying to figure out.

From there, I connect the dots and bring a perspective we can work with. I enjoy the back-and-forth: challenging assumptions, working through difficult choices, and developing something stronger together.

I turn that thinking into a clear direction and practical next steps, working with the people who will carry it forward. Sometimes that includes coaching team leaders or guiding a defined pilot.

More about Claire here

  • “Claire is a builder - she knows how to build a business from scratch and can quickly recruit the right people and spark group cohesion”

    — Rachel Yarbrough, HR Business Strategy Leader, Amazon WW Stores

  • “Claire stepped in to develop the vision and strategy for a new digital experience. She set us up with an approach that not only inspired but also provided a structured path for experimentation and iteration for the program.”

    — Nik Dhodi, VP, Global Channel Development, Starbucks

  • “Claire is a results-oriented consultant who quickly added value by coming up to speed on our business and taking the reins on business-critical menu projects. She is a broad thinker, but also gets hands-on with her partners to push work streams forward.”

    — Kimberly Bean, VP Brand Experience, Arby’s

  • “Claire is an active listener with a productive sense of urgency and a pragmatic orientation. Said simply, she knows where to find value and she goes after it in such a way that balances quick wins with longer term investment.”

    — Liza Lefkowski, VP and GM, Global Merchandising & Brand, Wayfair

  • “Claire is an inspirational leader with innate creative instincts; that when coupled with her deep experience bank on all things brand strategy, consumer insights, and brand marketing, it makes Claire a unicorn that is able to zoom out and think brand strategy, and zoom in with a tactical doer-approach and action-orientated mindset”

    — Alex Frias, CMO, Steve Madden