Operationalizing Brand Management

I help brands find their footing at inflection points — with strategy that's commercially grounded and built for execution.

How I think about brand

Brand does its most powerful work when it's extended beyond the marketing function, and becomes the organizing logic for decisions across product, operations, leadership, and culture.

How we work together

I usually come in at key inflection points — a rebrand, a business model shift, new leadership, or rapid growth pushing the current playbook past its limits. I can help when:

  • You need to sharpen your brand strategy - with commercial rigor baked in from the start.

  • You need to pressure-test a direction before committing to it.

  • You’re confident that the strategy is sound but the org isn’t moving — and you need someone to diagnose why and build what it takes to execute.

Engagements are typically project-based or fractional, and involve a mix of strategy development, research facilitation, executive and board alignment, workshops and team coaching.

Let's Connect

Companies I’ve worked with

  • “Claire is a results-oriented consultant who quickly added value by coming up to speed on our business and taking the reins on business-critical menu projects. She is a broad thinker, but also gets hands-on with her partners to push work streams forward.”

    — Kimberly Bean, VP Brand Experience, Arby’s

  • “Claire is an active listener with a productive sense of urgency and a pragmatic orientation. Said simply, she knows where to find value and she goes after it in such a way that balances quick wins with longer term investment.”

    — Liza Lefkowski, VP and GM, Global Merchandising & Brand, Wayfair

  • “Claire is an inspirational leader with innate creative instincts; that when coupled with her deep experience bank on all things brand strategy, consumer insights, and brand marketing, it makes Claire a unicorn that is able to zoom out and think brand strategy, and zoom in with a tactical doer-approach and action-orientated mindset”

    — Alex Frias, CMO, Steve Madden

  • “Claire is a builder - she knows how to build a business from scratch and can quickly recruit the right people and spark group cohesion”

    — Rachel Yarbrough, HR Business Strategy Leader, Amazon WW Stores

  • “Claire stepped in to develop the vision and strategy for a new digital experience. She set us up with an approach that not only inspired but also provided a structured path for experimentation and iteration for the program.”

    — Nik Dhodi, VP, Global Channel Development, Starbucks