Brand Strategy and the Operating Model to Run It.

I help consumer brands find their footing at inflection points — with strategy that's commercially grounded and built for execution.

How we work together

The work shows up differently depending on where you are:

Sometimes you need to build the strategy from scratch - with commercial rigor and a clear point of view baked in from the start.

Sometimes you need someone to pressure-test a direction before the org commits to it.

And sometimes the strategy is sound but the org isn't moving - and you need someone to help diagnose why and work across the teams to build what it takes to get there.

Engagements are typically project-based or fractional, and involve a mix of strategy development, workshops, leadership alignment, and hands-on execution support. I work directly with leadership throughout.

In practice the work spans: brand and portfolio strategy, GTM planning and infrastructure, operating model design, measurement and KPI frameworks, and org and talent planning.

Let's Connect

Brands I’ve worked with

  • “Claire is a results-oriented consultant who quickly added value by coming up to speed on our business and taking the reins on business-critical menu projects. She is a broad thinker, but also gets hands-on with her partners to push work streams forward.”

    — Kimberly Bean, VP Integrated Marketing & Menu Strategy, Papa Johns

  • “Claire is an active listener with a productive sense of urgency and a pragmatic orientation. Said simply, she knows where to find value and she goes after it in such a way that balances quick wins with longer term investment.”

    — Liza Lefkowski, VP and GM, Global Merchandising & Brand, Wayfair

  • “Claire is an inspirational leader with innate creative instincts; that when coupled with her deep experience bank on all things brand strategy, consumer insights, and brand marketing, it makes Claire a unicorn that is able to zoom out and think brand strategy, and zoom in with a tactical doer-approach and action-orientated mindset”

    — Alex Frias, CMO, Steve Madden

  • “Claire is a builder - she knows how to build a business from scratch and can quickly recruit the right people and spark group cohesion”

    — Rachel Yarbrough, HR Business Strategy Leader, Amazon WW Stores

  • “Claire stepped in to develop the vision and strategy for a new program idea. She took a measured and pragmatic approach, helping us pressure-test our ‘why’ and ‘what’s different’ in light of previous explorations, and was instrumental in shaping a bigger vision that aligned with our brand objectives while also crafting a clear, compelling approach that engaged stakeholders and executive leadership.

    She set us up with a strategy that not only inspired but also provided a structured path for experimentation and iteration as we gathered insights and refined our approach for the program.”

    — Nik Dhodi, VP, Global Channel Development, Starbucks