I help brands find their footing with brand strategy that's commercially grounded and built for execution
I come in at inflection points: a rebrand, a business model shift, new leadership, or rapid growth. I step in as an interim CMO or on a project basis to deepen your customer understanding, sharpen your brand strategy, and build what it takes to execute it
“Claire is a results-oriented consultant who quickly added value by coming up to speed on our business and taking the reins on business-critical menu projects. She is a broad thinker, but also gets hands-on with her partners to push work streams forward.”
— Kimberly Bean, VP Brand Experience, Arby’s
“Claire is an active listener with a productive sense of urgency and a pragmatic orientation. Said simply, she knows where to find value and she goes after it in such a way that balances quick wins with longer term investment.”
— Liza Lefkowski, VP and GM, Global Merchandising & Brand, Wayfair
“Claire is an inspirational leader with innate creative instincts; that when coupled with her deep experience bank on all things brand strategy, consumer insights, and brand marketing, it makes Claire a unicorn that is able to zoom out and think brand strategy, and zoom in with a tactical doer-approach and action-orientated mindset”
— Alex Frias, CMO, Steve Madden
“Claire is a builder - she knows how to build a business from scratch and can quickly recruit the right people and spark group cohesion”
— Rachel Yarbrough, HR Business Strategy Leader, Amazon WW Stores
“Claire stepped in to develop the vision and strategy for a new digital experience. She set us up with an approach that not only inspired but also provided a structured path for experimentation and iteration for the program.”
— Nik Dhodi, VP, Global Channel Development, Starbucks
